Ghost Tequila

Ghost Tequila – Unveiling the Mystery of Fiery Fusion

“Ghost Tequila” takes its enigmatic name from the extraordinary blend of ghost peppers and 100% agave tequila. At its heart lies the bold and crisp essence of ghost peppers, igniting a tantalizing heat that lingers. The bottle’s art direction ingeniously captures that initial taste, with the ghost pepper depicted at the core of the ribcage. A closer inspection of the wordmarks reveals letterforms that evoke dark metaphors of gallows and guillotines, adding an element of intrigue and mystique.

As the Associate Creative Director (ACD), my role centered around identifying, conceptualizing, and designing opportunities to enhance the Ghost Tequila brand story. Collaborating on the bottle’s design, I worked to develop an engaging user experience (UX) and aesthetics for GhostTequila.com.

Collaboration Credits:

• James Braendel – Creative Director, Strategist
• Richard Pomes – Chief Market Officer, Strategist
• Sam Brooks – Senior Account Executive, Strategist
• Ron Domingue – Illustrator