Urban South Brewery

Urban South Brewery – Embracing Southern Tradition with a Twist

Amidst a craft beer boom, Urban South Brewery faced the formidable challenge of carving a niche in the southern market by introducing Belgian-style beer. At RABJAB, our mission was to help them stand out from the crowd dominated by established players and local favorites. We accomplished this by crafting a brand that celebrates the south’s inner conflict, juxtaposing cherished traditions of southern charm with the energy of fast-paced urban life.

As the Associate Creative Director on this account, my role involved developing design concepts and maintaining visual continuity for Urban South’s main beer line and their seasonal series. As a designer, I created compelling beer can mock-ups and contributed to the redesign of UrbanSouthBrewery.com.

Collaboration Credits:

• James Braendal – Creative Director
• Richard Pomes – Chief Marketing Officer, Strategist
• Samantha Brooks – Director of Client Services
• Joshua Byrd – Logo Designer
• Ron Domingue – Logo Badge Designer
• Max Rasche – Illustrator, Graphic Artist
• Ashlee Arceneaux – Illustrator, Hand Letterer
• Adrianne Broach Kimbell – Print Designer
• Devin Bambrick – Copy Writer, Strategist