Typography Juxtaposed
Working on a typographic series that incorporates hard and soft type and seemingly contracting ideas.
Category Archives: Ideas
Palmisano Rebrand & Website Redesign
The Palmisano Group is a collection of four specialized, but segmented companies: Palmisano Construction, Palmisano Consulting, Palmisano Contractors, and Palmisano Express Team. The companies grew and began to offer clients a more comprehensive and seamless service, guiding clients from consulting to final construction. This growth to a seamless full service group prompted a reorganization and rebranding of the company. To mirror this full service shift, but retain the company’s great brand equity, the company was renamed “Palmisano”. In collaboration with RAPJAB, we worked on the rebranding of their logo, brand marks, ethos, brochures, and the redesigning of their website. My […]
Logo Design Rationale.
As a young designer, I was consumed with the notion that I had to create the most bad ass graphics with flourishes, gradients, paint spills to have that “Wow” factor just to standout. Pretty images are great but I have learned if it doesn’t make sense for a client it just gonna be another pretty image that becomes dated with whatever is the design trend. I find the best – most time-tested marks are not only ownable but have clear messaging. Visually a mark should communicate what it intends to represent. A client came along and wanted to communicate their brand as a […]
