Continental Underwriters

Continental Underwriters – A Reimagined Global Presence

Continental Underwriters, renowned for its pristine reputation and global reach, embarks on an ambitious journey of expansion and service diversification. While retaining its core focus on marine insurance, the company seeks a repositioning and rebranding to elevate its global presence.

For this endeavor, I took the helm, crafting a new mark that artfully blends contemporary design with a nod to the brand’s origins. The logo creatively incorporates a geometric abstraction of the letters “C” and “U,” symbolizing Continental Underwriters’ initials. The design pays homage to the company’s maritime roots through subtle waves, cleverly represented as negative space beneath the letters. This thoughtful touch alludes to the sea, a profound reference to the brand’s core in marine insurance.

The approved logo served as the foundation for an extensive rebranding initiative, influencing the transformation of their offices, stationery, and web presence, solidifying Continental Underwriters’ new identity.