Do the Math

“Do the Math” – A Playful Campaign Showcasing CenturyLink’s High-Speed Internet Offer

“Do the Math” is a brilliant campaign that humorously highlights the cable’s soaring rates while boasting about CenturyLink’s unbeatable High-Speed Internet offer, ensuring consumers a fixed price of $14.95 a month for an impressive 5 years. The concept revolves around a clever TV game show metaphor, posing the critical question: “How much will your high-speed internet cost a month for 5 years?” As the cable customer struggles to find an answer, the confident CenturyLink customer triumphantly responds, “Just $14.95 a month for 5 years!” The game show host jubilantly declares, “With CenturyLink, you win!”

The fully integrated campaign seamlessly merges digital and traditional tactics to reach a broader audience. As the art director, I collaborated closely with writers to conceive the captivating broadcast concept. Additionally, I spearheaded the digital team, leveraging the broadcast talent to craft a multifaceted interactive experience – the CenturyLink Trivia Challenge game. This ingenious mini-site within a display banner enables users to engage in internet trivia as if they were on a game show. Not only do customers enjoy their time with the brand, but they also gain insight into CenturyLink’s incredible high-speed Internet offer.