Fulton Alley – Unveiling the Hidden Gem of New Orleans
Nestled discreetly among other venues in New Orleans lies Fulton Alley, a vibrant new establishment waiting to be discovered. However, their lack of exposure and marketing efforts had resulted in sluggish consumer interest and corporate sales. To revitalize their business, we embarked on a comprehensive strategy focusing on enhancing visibility through social channels, event marketing, exterior design, traditional and digital advertising, all culminating in the creation of a captivating new website.
As visitors step into fultonalley.com, they are instantly immersed in the essence of Fulton Alley: FUN. To set the right tone, we incorporated an engaging hype video and seamlessly integrated user-generated social media posts. Delving deeper into the site reveals a wealth of amenities, from the lavish bowling experience and delectable food to the finest table games. Additionally, we established a cohesive brand aesthetic and ensured a responsive website design, allowing visitors to book lanes and plan events through a streamlined mobile experience.
Collaboration Credits:
- Attila Földesi – Developer
- Devin Bambrick – Copywriter, Strategist
- James Braendal – Creative Director
- Samantha Brooks – Director of Client Services
- Erin Martin – Account Executive