The Picard Group

Amplifying Political Voice and Influence
The Picard Group stands as a prominent Louisiana Government Affairs and Lobbying firm, dedicated to helping clients amplify their political voice and influence within their industry. They offer invaluable insight and influence on state and federal matters, cutting through the noise across multiple jurisdictions to predict the financial and operational impacts of legislation, providing effective solutions.

The Picard Group’s exceptional services and remarkable results have not only retained their clients but also garnered numerous referrals from their extensive network of colleagues. However, they faced a challenge in converting referrals into clients due to an inadequate online representation of their brand and services. To address this, the Picard Group embarked on a mission to revamp their website. As part of this endeavor, my responsibilities involved standardizing the brand marks and logos, organizing the site’s content, creating an intuitive user experience (UX), and designing the site’s interface (UI).

Collaboration Credits:

• Attila Földesi – Developer
• Daniela Capistrano – Copywriter, Strategist
• James Braendal – Creative Director
• Samantha Brooks – Director of Client Services
• Erin Martin – Account Executive